Katharina Miklauz lying with a Bernese mountain dog on a pink floor in front of a pink wall Katharina Miklauz lying with a Bernese mountain dog on a pink floor in front of a pink wall

Katharina Miklauz

Dog person, trailblazer, WOW founder

A mongrel sitting on Katharina Miklauz's lap, who holds our soft cubes in her hand A mongrel sitting on Katharina Miklauz's lap, who holds our soft cubes in her hand

Katharina grew up in an animal-loving family with a dog, cat, dwarf hamster and rabbit. She was always surrounded by her furry friends. Then came the day when Goldie dog Nala captured Katharina's heart and her life. Feeding her first own dog in a healthy and balanced way was of course a big concern for the new owner. So she started looking for a dog food that she could feed Nala with a clear conscience. And at first she did not find anything. A food that was produced regionally, free of additives and flavor enhancers, free of sugar and grain ... many people and their fur noses could certainly benefit from this!

Without further ado, Katharina decided to take the whole thing into her own hands. In 2018, she launched WOW. Since then, the Vienna-based family business has been developing nutritious food for our furry noses in close cooperation with veterinarians. Completely animal-free, of course. 

Katharina is particularly happy that WOW offers exactly what she was looking for: a balanced diet for her four-legged friends at a fair price. She would love to provide all dogs with healthy meals in the first place. With WOW, she has definitely taken a step in this direction and fills the bowls of many dogs every day in a healthy and tasty way!

Katharina Miklauz with a border collie looking over her shoulder Katharina Miklauz with a border collie looking over her shoulder