100% quality, 100% taste, 0 compromises 

Our premium dog and cat food from WOW not only tastes good, but also does good. This is thanks to local ingredients and recipes developed with nutritionists and vets that will make your dog's mouth water and is guaranteed to lure your feline friend out of her hidey hole.

Love your pet can taste

WOW is dedicated to showing love to cats and dogs, and is carefully manufactured in the heart of Austria and in Germany. And because we care about your pet's health, everything we put in our products has been thoroughly tested. We proudly refuse to use anything our cats and dogs don't need: Cereals that can cause intolerances and weight problems, chemical preservatives and unnecessary flavour enhancers. 

Ein WOW Papiersakerl in dem sich Gemüse und eine Dose Junior Huhn befindet Ein WOW Papiersakerl in dem sich Gemüse und eine Dose Junior Huhn befindet

The best ingredients for WOW cat and dog food 

For the well-being of your pet, we rely on hearty meat, fresh herbs, plenty of vitamins and trace elements, as well as valuable fruit and vegetables that are simply good and contribute to your pet's vitality. A high meat content ensures dogs and cats are optimally supplied with high-quality proteins.

 No matter whether you choose dry or wet food: With WOW & WOW CAT, you can be sure that you are doing something good for your pet at all ages – from junior to senior. In our dry food, the pellets are of course also adapted to the optimum size for the respective age of your furry friend. And our snacks are simply WOW, at any age!

Valuable carbohydrates for long-lasting health

We believe that your pet does not need low-quality carbohydrates in the form of cereals. This is because many cats and dogs do not tolerate cereals and the gluten they contain very well, and the carbohydrates can lead to weight problems.

Our recipes are tailored to the specific needs of your pet: 

  • Dogs need high-quality carbohydrates as a source of energy: WOW ensures an optimum supply of nutrients thanks to its high proportion of vegetables, pseudo-cereals and alternative sources of carbohydrates, e.g. sweet potatoes or root vegetables 
  • Cats are pure carnivores and do not need carbohydrates, which is why WOW CAT is completely carbohydrate-free 

 

Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebt Drei Hunde die sich in den Pfoten halten über denen ein Herz schwebt
Ein gezeichneter Hund der eine Spardose mit einer Münze an den Pfoten hält Ein gezeichneter Hund der eine Spardose mit einer Münze an den Pfoten hält

Our promise: 100% natural nibbles

Our pet food is prepared in Austria and Germany. Here, we focus on regional origin and seasonal quality, and we make this a reality every day in our family business.

Our founder Katharina has made it her life's work not only to look after her pets, but to pass on her high-quality standards. That's why we rely on suppliers we have complete trust in when it comes to the origin of our ingredients. This way you can be sure that you can enjoy a wonderful and, above all, long time with your pet.